Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Good job that its only press relations then! Imagine if they had discovered David Milliband taking 'spin' into Social Media! Wow ... he has!

    Of course, the Telegraph does not have a press office plus a Corporate Affairs manager - OK not 3200 of them but based on comparative turnover the newspaper is well over budget with its his wasted expenditure on 'insidious culture of press manipulation'.

    It will take a dedicated effort by any future publisher to avoid playing the same game.

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