Does this sound like you?
"I like rock music, mainly, including a bit of indie music. Heavy metal and country and western are horrible and I can't be doing with electronic, nor with modern jazz - it's a bit too hard to listen to. World music doesn't appeal either. I don't mind a bit of classical though, and urban music is fine every now and again.
"I can sing along with Oasis and Eminem and I really like the Four Seasons by Vivaldi. Chicago by Frank Sinatra is a great track. Britney Spears? Heard it, hate it. But my mates love it. Philip Glass? Who's he?"
Well, actually it doesn't sound a bit like me (though I don't much care for C&W or heavy metal). This is from a picture of PR tastes built up by Lee Edwards of Leeds Met, who is investigating power and diversity in public relations. In a paper presented at Bledcom, Lee began to show that UK PR practitioners are predominantly drawn from a fairly homogenous and relatively priviliged background, and asked why it was that PR is not evolving more quickly into a multicultural environment.
As part of her ongoing study Lee asked CIPR members to fill in a questionnaire which, among other things, asked about their musical tastes and mapped this against a national sample drawn from a full range of occupations. Overall, the most popular musical genre among higher and lower professionals was classical (30pc of higher, 22.5pc of lower) with rock second (18pc and 16pc); PRs however prefer rock, with 44pc scoring it highly compared with only 13pc prefering classical.
Although 92pc of PRs have heard Wonderwall by Oasis and 80pc like it, 60pc haven't heard Kind of Blue by Miles Davis. And don't book Philip Glass for the office Christmas party, 88pc have never heard Einstein on the Beach...
All together now,
Today is gonna be the day
That they're gonna throw it back to you..