Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    "Once did a gig in Belgium": that's too much honour for a simple internationally-acclaimed band. Everybody knows standards are so high over here...

    At the risk of entering the lion's den... whatabout PR academics. A case in point is the (great) book by Kevin Moloney Rethinking PR. His biog says he has spent half his career in PR and half in academia. If has spent so long in PR and understands the need for clear, concise text why are parts of the book so difficult to read!

    My personal fave is where he uses a word to describe PR and then footnotes it. A shuffle to the footnotes indicates that the word is ambiguous and proceeds to define what he means.....Just pick a different word in the first place!

    What page is the footnote on, Simon?

    Page 41 - PR and Propaganda. Moloney says: "The principal(1) use of PR [...] in the twentieth century has been by big business...".

    In the notes he clarifies that 'principal use' refers to the most important use rather than the most prolific.

    I mean... just pick another word!

    I agree with Simon: (some) PR academics should know better. I read Sandra Oliver's PR Strategy (CIPR PR in Practice Series) a few years ago and was very disappointed by the turgid language.

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