One of the tasks for this time of the year is to updated Reading Lists. Happily, this means working through some particualrly strong new titles...
As mentioned before, Exploring PR by Tench and Yeomans (Prentice Hall) is set to be the foundation for most UK PR degrees (I am working on a review for the next Behind the Spin).
Others set to become essential reading are:
- Public Relations: Critical Debates and Contemporary Practice, by Jacquie L'Etang and Magda Pieczka (Laurence Erlbaum)
- Rethinking Public Relations: PR Propaganda and Democracy (2nd ed), by Kevin Moloney (Routledge) (see Richard Bailey's review)
- Public Relations Theory II, by Carl Botan and Vincent Hazleton (Laurence Erlbaum)
- Ethics in Public Relations: Responsible Advocacy, by Kathy Fitzpatrick and Carolyn Bronstein (Sage)
Maybe not everybody's idea of beach reading (though I reckon Maloney is a real page-turner) but these are all impressive titles and highly recommended for anyone trying to keep up with developments in the critical undestanding of PR and its impact on the world.
Anything I've missed?