Convergence: The International Journal of Research into New Media Technologies
Vol 13 no. 2, May 2007
Special Issue: Consumption and Use of DVD's [add-ons] (guest-editor: Pat Brereton)
The phenomenal growth of DVD is affected by several broad factors including: cultural needs, cost-benefit utility, user-friendliness, and a nation’s technological infrastructure among other factors. The new digital format raises specific questions for conventional film analysis with DVD add-ons in particular, which provide new ways of appreciating film and exploring how audiences ‘think digitally’.
Yet, there is always the danger of simply valorising this new format, which is primarily designed to exploit a loyal and sometimes obsessive fan base. But, taken as a whole package however, the increasingly large amount of supplementary material surrounding a feature film creates a whole new context for consumption.
This digital meta-text consists of a series of differentiated segments that can be negotiated to construct a unique combination in any given viewing activity. It is even claimed that the new format allows the user to view in a non-linear fashion and creates a new logic of use and consumption.