Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Aha - I knew it! Glad to see you join our ranks...

    But is this true? If I look for the values of a person and find that they do have issues in common they tend towards being a social groups. But such groups have much more in common. For example, they have one or more common cultures (and there are many types of cultures) and many communications channels that are mutually exercised. In addition, where there is a tight knit group like a company, the evidence suggests that the range of common values is broad and varied well beyond beyond narrow corporate issues. We know this in our daily lives. People who work together tend to build up a range of common interests (family, interests, hobbies and even favoured nightclubs).

    David Murray was inconsequential until he explicated a set of values that had resonance with a number of people with common (PR) values and using common communications channels. This is a great example of relationship management. We can learn from it. The important questions are: how he came into this group; whether his level of value(s) empathy will engender a productive, long term and valuable (value can be positive or negative) relationships; the extent to which his values (and those of the PR community) will morph and be changed by the values added to his original comment by third parties and, finally, can we translate this into practice.

    As we have seen, the interaction so far has considerable value.

    Or perhaps everybody is a nobody. It's just that some get that, and others (confused and misguided) do not....

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