The Scoop! meme project, asking people to nominate a (European) journalist who features in fiction, and nudge/ tag three other people is still spreading - thanks Jack, Jeff and Andrea for latest additions. Interestingly, most of the respondents so far have nudged/ tagged others working in PR/ Marketing - and most say are more likely to read non-fiction than fiction.
Maybe that gives us a clue as to whether PR practitioners are artists or scientists!
How is this all going? Will you have enough information for your intended paper? Or will you comment on the absense of extensive participation?
Posted by: Andrea Weckerle | March 28, 2006 at 01:14 AM
Whilst it is fair to say that the Scoop! meme has not set the blogosphere alight it has been - and is continuing to be - a useful project. Supporters, like you, have put forward some useful nominations - thanks - and I have also learnt something about the way messages travel. One of the key elements is that Scoop! is not very exciting for most people, and I chose to seed the idea through PR networks, not throught he more obvious channels such as bibliophiles or journalists. Secondly it started a little debate about what to call the tagging process - I favour nudging in that people had to be encouraged to pass on the message - and also it was interesting to compare the 'pass on' rates if people made their nudges, say, in comments or in the body of their post. You could also learn something, I suppose, from the fact that from the very beginning people either bent, ignored or misunderstood my deliberately tricky rules (you could say that rather than sidestepping the gatekeepers, seen as an advantage of social software I actually encouraged the intrusion of (distorting) filters. Enough ideas to get me started on a paper, I think...
Posted by: Philip Young | March 28, 2006 at 09:20 AM
This will make marvellous reading, Philip—a lot of issues have been raised, to be sure.
Posted by: Jack Yan | March 30, 2006 at 01:26 AM