Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    » Never too old for games (2) from No Copy
    Philip Young, lecturer at Sunderland University and well-known PR blogger, set up a second blog, called Scoop!, some time ago. In this post, he tries to use the tested tagging technique to create more traffic to his blog as well [Read More]

    » The Scoop meme from A PR Guru's Musings - Stuart Bruce
    Philip Young, author of the excellent Mediations blog, has tagged me in order to get me to blog about his new Scoop! blog so that it can start getting the attention it deserves. Scoop! is all about journalists in fiction [Read More]

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    Okay, Philip. I'll pick up the gauntlet. Actually, I have already found a book which should suit your description. I had to think hard and deep and browse through my own "library", but I managed to come up with a book I enjoyed many years ago: De komst van Joachim Stiller/The coming of Joachim Stiller by Hubert Lampo ( http://www.amazon.com/gp/product/0805734163/103-9039854-5319811?v=glance&n=283155 ). A Belgian author, of course. It tells the story of journalist Freek Groenevelt who, one day, receives a letter dating from 1919, in which events that he witnessed one day before, are predicted. The editor of the magazine Feek writes for, also receives a letter in which is mentioned that Freek has an important mission ahead. The letter was sent by Joachim Stiller, of whom Freek discovers he's the author of a 16th-century novel about the end of times. I'll spare you the rest of the story. Actually, I'd even urge you to read it, some time. I don't know if the English translation is any good, but Lampo (°1920), who belongs to the literary movement of magic realism (quite a big influence of Carl Jung's archetypes), knows how to create a strange atmosphere and make you curious about how the strange events in the book end. Now... let me think who to tag. Check my blog and find out!

    Done and dusted, but the UK/European thing makes it quite hard. I can see that Stephen Davies has already ignored it.

    And that for a student of Philip's. I'd say he's putting his graduation on the line here... ;-D

    I had noticed! Can you imagine being a client of Bruce Davies PR?

    Excuse me, bu can you devise a PR strategy to help launch product X in Europe?

    Mr Bruce suggests they run a North American campaign (because it would be easier!); Mr Davies suggests they ignore product X altogether and launch Product Y instead.

    Then advertising genius M Cornelus steps in to suggest a book that Amazon might just be able to track down - for £35!!! Brilliant idea - but way over budget...

    If you want quality, you've got to be willing to pay the price... :-)

    Actually, I was thinking of learning Flemish just so I could read Stiller.

    Philip,

    Before I get into trouble a la Steven Davies, I just want you to know that Serge asked me to participate in the Scoop endeavor. Unfortunately I haven’t done so yet, but Serge’s printed post is sitting on my desk staring at me (maybe it’s the sinister look of his picture that’s frightening me), making me feel more and more guilty. I *will* get to it, I promise.

    By the way, I’m completely envious that you and the others got to meet up in Palo Alto. Next year I’m definitely going, so this year’s attendees better not bail out.

    Here goes: how about Will Farnaby in Aldous Huxley’s Island (http://www.amazon.com/exec/obidos/ISBN=0060085495/lucireA/ )? Still on my to-read list, but I admire Huxley a great deal, particularly his ability to take a punt on the future. From what I know of Island, Huxley gives his views on consumerism, globalization, militarism, corruption and spin—and that they remain eeriely relevant today.

    Well, perhaps not a *true* journalist as a trade, but Ford Prefect qualifies for me.

    Here's why: http://leehopkins.net/2006/03/27/scoop-2/

    Lee :-)

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