Some of the biggest names in blogging met up in Manchester this week to discuss the exciting new project that is taking the blogosphere by storm - Scoop! Journalists in Fiction.
Pictured in animated conversation about Scoop are, from left, Paul Miller (Romeike) Stuart (PR Guru) Bruce, Elizabeth (Corporate PR) Albrycht, Chris Rushton (Head of PR and Journalism at the University of Sunderland), me, Neville (NevOn) Hobson and Tom (PR Opinions) Murphy.
Well, to be honest, we were together at Lancashire County Cricket ground for Sunderland's highly succcessful Delivering the News conference, but the Scoop! experience has been interesting. Like a lot of UK PRs I was once a journalist and have long been collecting quotes about newshounds in novels. Scoop! is meant to be fun (really, Andrea) but I am also learning a lot about the strengths and weaknesses of blogs as ways of stimulating conversations and of developing ideas.
I have actually been running Mediations for almost two years and, partly because there are so many good PR bloggers out there, I have long felt part of an (albeit competitive) community. The serious point was making was that once you step out from that community, as PRs continually encourage clients to do, into a new area without established networks, it can be a little harder to get noticed.