Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

Twitter Updates

    follow me on Twitter

    « Rise of the search release? | Main | EuroBlog2006 - first results show two speed Europe »

    TrackBack

    TrackBack URL for this entry:
    http://www.typepad.com/services/trackback/6a00d83454f07169e200d8346c4bac53ef

    Listed below are links to weblogs that reference In search of 'lost' releases:

    Comments

    Either or is a sterile debate. All is better.
    So a press release that links to a wiki brief, on-subject serach engine URL, blog (s), podcast, listserve, web site etc, will offer a wide brief for commentators who can add their own contribution to the 'conversation' which might be (and often is) a newspaper article.

    The busy and wired PR can make life easy for the mediated and un-mediated media. It is a myth that journalists are lazy, they are just busy and helping them write a really rounded article will build a much stronger relationship.


    Messages need context and the more context we can provide the better.

    After spending 16 years in the job I don't go with the journalists are lazy myth, either - but I also understand the pressures brought by ever smaller staffs and ever thicker papers. This puts an even greater onus on the PR to provide full, accessible and accurate information.

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Working...
    Your comment could not be posted. Error type:
    Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.

    Working...

    Post a comment

    Comments are moderated, and will not appear until the author has approved them.