Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Being more an advertising guy myself, I do not pretend to know where PR is heading, and certainly not where it should be heading. But in times where terms such as 'corporate responsibility development' are emerging, I think you have a point. Dialogue and conversation are in many professional opinions (including mine, which is, by the way, not all that professional when it comes to telling the future) key elements of (re)designing a meaningful purpose and securing a widely acceptable role for pr, advertising and communication as a whole. In the meantime: I sincerly hope that hope can be restored and congratulate anyone who takes on (part of) this task...

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