Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    The Journal article fuels the perception that PR people are hired liars whose job is to stand between the truth and the public 'right to know.' The debate in local government at the moment is: What is the role of the PR professional? Some believe that 'news management' (or 'spin') is a perfectly valid role. As we see from the Sue Stapely example, managing reputation can mean damaging reputation if the facts get out.

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