The first pan-European survey into the way weblogs are changing public relations takes place in November. EuroBlog 2006, co-ordinated by the European Public Relations Education and Research Association (Euprera), aims to collect information from practitioners in all areas of public relations and communications to paint the first comprehensive picture of the impact of weblogs across Europe.
Led by researchers in Germany and the UK, EuroBlog 2006 will show who is using weblogs for PR and why they use them, providing a valuable insight into future trends.
The survey, at www.euroblog2006.org, takes about five minutes to complete and runs until November 30. All responses are anonymous. Anyone taking part will have access to findings that could shape the way they and their clients do business.