Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.
Excellent news! Following the success of the first Global PR Blog Week, number two is on its way. (If you missed it first time around, the site is still well worth visiting - a valuable resource for anyone trying to understand the implications of blogging for the PR industry and the wider media landscape).
I am keen to contribute to the ethics of blogging debate and will also submit a version of a paper I am working on for a University of Sunderland research seminar, attempting to map and categorise the changing terrain of the blogosphere...
Henry writes "Shady trading and underhand dealing with newspaper people is an essential part of being an effective PR practitioner and though many of the big agencies might look down their noses at him, there is a lot to be learnt from the technique and application of someone like Clifford."
Purists would argue Clifford isn't a PR at all, he's a publicist, a different kind of animal entirely.
Interesting, isn't it, that Henry and Borkowski, two of the real stars of UK PR, take such a different line to the industry's professional body...
I don't always agree with Tom Murphy but I do rate his PR Opinions as the best PR blog. Here's an extra from his latest post.. Read all of it!
It's good that so many PR professionals are using blogs to evangelize the benefits of the brave new world of blogs, RSS and online discussion. Over time (say the next three years) we'll see the PR profession broadly adopt these technologies. We'll expect to see corporate blogs that provide a real insight into a company's thinking and motivation not just regurgitated press releases. We'll see blog relations become a key part of every PR program. We'll also see press information being sent over RSS as well as wires, e-mail (and in some cases fax - gasp!). But there'll be no Eureka moment folks, just like every other development, it will happen incrementally.