The UK's Institute of Public Relations is no more... long live the Chartered Institute of Public Relations!
Here's the announcement on the efficiently rebranded CIPR website ...
17 February 2005
PR body awarded Chartered status
Chartered status has been awarded to the Institute of Public Relations, the professional body for the PR industry in the UK. The IPR is now the ‘Chartered Institute of Public Relations’.
This marks the ‘coming of age’ of the PR profession and is official recognition of the important and influential role that public relations plays in business and society. It is acknowledgement that it is in the public interest to have an approved body to lead the public relations industry, and that the CIPR is that body.
The award of a Charter by the Privy Council is affirmation of the role the Institute plays in the public relations industry - providing leadership, developing policy, raising standards through training and education, and making members accountable through the Code of Conduct.
Chris Genasi, President of the Chartered Institute of Public Relations, said: ‘This is a milestone for the Institute and the PR industry. The CIPR can now implement its strategy to further improve and support the industry with the formal stamp of approval from Government.’
‘The Institute has been acknowledged as the official body to strengthen and lead the profession. The Government has recognised the PR industry as a leading player in public and corporate life and PR practitioners as professionals with specialist skills, knowledge and qualifications.’
Colin Farrington, Director General of the CIPR, said: ‘Chartered status will make it easier for employers, clients and the general public to distinguish between PR practitioners who are prepared to commit to the industry code of conduct and to be accountable, and those who aren’t. Membership of the Institute has always been about professionalism, commitment and standards and now Chartered status gives CIPR members external, third party approval and endorsement. Membership of CIPR is a clear demonstration of professionalism.’