EuroBlog2008

EuroBlog on YouTube

Day one

Day two

Day three

FIR Interview with Rik Murray, Edelman at Euroblog.

A video interview by Neville Hobson from For Immediate Release with Rik Murray from Edelman.

EuroBlog has started

oThe Brussels Symposium is underway! A stimulating first session with a challenging range of contributions from sharp commentators who all agreed on one thing ..... describing social media is relatively easy, explaining it rather harder! Follow the live coverage here

Final Programme EuroBlog2008

The programme committee has been working hard to bring together an exciting and dynamic line up for the Symposium. There have been a few changes on the way but we believe everyone will agree that we have pulled together something rather special.

We promised a challenging dialogue between cutting edge practice and the latest academic thinking and looking at the names assembled here we can be confident that EuroBlo 2008 is set to exceed expectations.

Download programme_07.03 FINAL.pdf

There may be a few more tweaks along the way but if you haven't yet booked DO IT NOW!   

EuroBlog 2008: Brussels March 13-15

The Euprera EuroBlog2008 Symposium, Social media and the future of PR: New ideas, new research, new business, takes place in Brussels on March 13-15.

• EuroBlog Wiki: Presentations, Photos, Audio and Video
• Programme
• EuroBlog on Del.icio.us
• Facebook group + Google map of Participants
• EuroBlog on Flickr + Flickr group
• Registration + Accommodation

LIVE Conference Coverage HERE

EuroBlog2008: The programme + Booking

Social media and the future of PR: New ideas, new research, new business

Click here for Registration + Hotel details

Thursday March 13
12.00am – 1.45pm: Registration

12.45pm: Lunch

2.00pm: Welcome by John Van Tiggelen (IHECS), Sue Wolstenholme (Euprera) and David Brain (Edelman)

2.30pm: Opening session & discussion: Why does social media matter to public relations? Chair:  Toni Muzi Falconi    

David Brain (Edelman); Robert French (Auburn University, Alabama): Teaching Social Media: The Auburn Experience; speaker to be announced

3.30pm: Coffee Break

4.00pm: Second session & discussion: Teaching social media

• Richard Bailey, Helena Makhotlova (Leeds Metropolitan University, UK): Teaching ms txt. A study of learning, literacy and mobile technology
• Thomas Pleil (Hochschule Darmstadt, University of Applied Sciences, Germany): Social Media in PR Education
• Kaja Tampere (University of Jyväskylä, Finland): Blogging as a teaching tool: a Finnish experience
• Erkan Saka  (Istanbul Bilgi University, Turkey): Introducing New Media to new Public Relations Students

What is Next for New Media?

5.45pm: Panel discussion: Thinking and Acting in the New Environment (Panellists to be announced)

What are the potential opportunities and risks for businesses in investing in new media?

How can we measure it?

What is the role of higher education in navigating these opportunities? 

8.00pm: Dinner

Friday March 14

9.00 am Welcome by Jere Sullivan (Edelman)

9.15am: Keynote by Philip Young (University of Sunderland / Euprera)

Five years back, Five years ahead!

Keynote presentation involving: Philip Young, Neville Hobson, Steve Rubel; David Weinberger

Social media in action

10.15amThird session and discussion

Chair: Sven Hamrefors (Mälardalen University / Euprera)

• Guido Keel, Winterthur (University of Zurich): Web 2.0 in Swiss organizations – Usage, Patterns and Corporate Culture
• Annette Nielsen (The Aarhus School of Business, University of Aarhus, Denmark): Co-constructing knowledge – the creation of knowledge through blog dialogue
• Karine Johannes (Université Catholique de Louvain, Belgium): Social media as opportunities for organisation-publics relationships: Theoretical perspectives and case study
• Roberto Zangrandi (Head of European Public Affairs, ENEL, Brussels)
• Liz Bridgen (De Montfort University, UK): How public relations practitioners acquire social media skills
• Alexander Richter (Bundeswehr University Munich)
• Alexander Warta * (Robert Bosch GmbH) : The media variety as barrier for the successful use of enterprise wikis in the case of the Robert Bosch GmbH

12.30pm: Lunch

1.30pm: Plenary papers & discussion

Chair:  Gerard Valenduc (FUNDP Namur, Belgium)

• Ansgar Zerfass (Leipzig University, Germany)
• Martin Oetting (Germany)
• Jean-Pierre Beaudoin (CEO Groupe i&e, France)

3.30pm: Coffee

Where we need to go and what we need to know to get there?

4.00pm: Interactive seminar:

Chair: Chris Rushton (Sunderland University, UK)

Including Steve Rubel, Neville Hobson, Philippe Borremans, David Brain, David Weinberger, Ansgar Zerfass

5.30: Closing keynote David Phillips (UK): Evolutionary, Psychological and social drivers and why they are important to organisations

8.00 pm Dinner

Saturday March 15

9.00am Welcome by Sue Wolstenholme (Euprera)

9.15am Fifth Session Ethics, Politics, and Public Sphere

Chair  Rick Murray (Edelman) *

10.15am: Sixth Session: Political communication and public sphere

• Nicholas Baygert: (Université Catholique de Louvain, Belgium) : French politics at the digital age – Did social media really change the Presidential Campaign of 2007?
• Tina Brunauer (SORA Institute for Social Research and Analysis, Austria): Use of social software in political campaigning in Austria
• Giampaolo Azzoni (Director Ethics Center, University of Pavia, Italy): How could social media operators reduce and monitor trash and how? Self or etheroregulation: ethical, legal and social issues
• Derek Hodge (University of Sterling, UK): Application of circuit of culture model from cultural studies to online communities

12.00am: Panel: Lessons learned, Future Directions, chaired by Toni Muzi Falconi, Philip Young

Exploiting synergy: How can Theory and practice work together?

12.45pm Closing speech by Pierre de Villers and David Brain

1.00pm: Lunch

2.30pm- 5.00pm Euprera General Assembly

Draft programme

We are still working on the datails but here is the framework for the EuroBlog2008 Brussels Symposium...

Social media and the future of PR: New ideas, new research, new business

Thursday, March 13

12.00am – 1.45pm   Registration

2.00pm – 2.30pm Welcome

2.30pm- 3.30pm Opening session: Why does social media matter to public relations?

4.00pm - 5.45pm Teaching social media

• Richard Bailey, Helena Makhotlova (Leeds Metropolitan University, UK): Teaching ms txt. A study of learning, literacy and mobile technology
• Thomas Pleil  (Hochschule Darmstadt, University of Applied Sciences, Germany): Social Media in PR Education
• Kaja Tampere (University of Jyväskylä, Finland): Blogging as a teaching tool: a Finnish experience
• Erkan Saka (Istanbul Bilgi University, Turkey): Introducing New Media to new Public Relations Students

5.45pm-6.30pm: Panel discussion: What is Next for New Media?  Thinking & Acting in the New Environment

8.00pm  Dinner

Friday, March 14

9.00 am   Welcome

9.15am -10.15am  Keynote

10.15am -12.30pm:  Social media in action

12.30pm – 1.30pm Lunch

1.30pm -3.30pm:  Plenary papers & discussion

4.00pm – 5.30pm Interactive seminar: Where we need to go and what we need to know to get there

5.30 pm   Closing keynote

8.00 pm  Dinner

Saturday, March 15

9.00am   Welcome note Sue Wolstenholme (Euprera)

9.15am – 11.45am Ethics, Politics, and Public Sphere

12.00am -12.45pm Panel: Lessons learned, Future Directions: How can Theory and Practice work together?

12.45pm  Closing speech

1.00pm  Lunch

2.30pm- 5.00pm Euprera General Assembly
   

Strong abstracts promise exciting line-up

The Symposium programme committee has almost completed the selection of papers for Brussels. We were delighted not only by the number of abstracts submitted but also their range and depth. Selection has been quite a challenge and we have had some very difficult choices to make. Thanks to everyone who put forward suggestions - we will be letting people know our decisions over the next few days.

Fittingly for the European Public Relations and Education and Research Association, there was a healthy mix of papers offering insights into the way universities should teach social media as part of their PR and communications programmes, as well as useful case study insights into how a range of organisations are using the new technologies, balanced by papers seeking to offer theoretical insights into what some characterise as 'the New PR'.   

Full details of the Symposium programme, how to book, and recommended hotels will be available very shortly.

Finally, anyone who is interested in EuroBlog - as a speaker, presenter, delegate, or who just wants to discuss the impact of social media on PR is invited to email a link to philip.young@sunderland.ac.uk and I will add it to this site's blogroll.