I pod, you pod, now everyone’s a blogger

If you’d have asked me this time last year what a blog or podcast was I’d have looked at you with a blank stare and wondered what an earth you were talking about, writes Jasmine Headley

Following the recent CIPR conference ‘Making the News – Blogging, RSS and the New PR’ at Sunderland University I now feel enlightened.

Pretty much everything ‘new media’ was covered and the world of blogs, podcasts and RSS was opened up to an enthusiastic audience of public relations professionals from around the UK – all eager to learn about new ways to communicate online.

The consensus of the conference was that channels of communication are changing and that new online communication tools, such as blogs and podcasts, provide PROs with exciting opportunities. They offer new ways to converse with the public and reach new audiences, and as such, will fundamentally change PR.