I'm a 23-year old female, writes Ify Anyaegbunam. A recent test using a machine called a Multi Dermascope tells me that I have the skin elasticity of a 20-year-old. So why is it that I am currently searching for an affordable anti-wrinkle cream? Do I really believe I can find the secret to eternal youth for under £7?
According to psychologists it is because looking old can cause serious mental distress. Where a wrinkle or two on a man adds character, on a woman they represent a slippery slope to old age. It seems many women in the UK agree. According to a Boots survey, 1 in 3 women over the age of 30 now uses an anti-ageing product. A fact that the likes of L'Oreal, Boots and other cosmetics giants have used to create a multi-billion pound industry.