Behind The Spin

Spread the word about China's secret

Behind the Spin reader Hazel Tan writes:

I have just started up in business with the support of the Prince’s Trust.  China’s Secret aims to turn tea drinking into a visual and aromatic experience – through our unique handcrafted flowerball teas, which when brewed reveal a flower on the inside.

Here is a film clip of the tea blossoming - http://www.chinasecret.co.uk/tea_movie.php?movie=tea1

Despite funds being tight, I am rather ambitious and would like to see some fast business growth. I quite understand the importance of PR however, am intimidated by cold calling. So my 2 questions are:

1) Are there any students requiring/wanting work experience that I can tap into? Which universities do you recommend I approach (ie. those with good courses in media relations?). Perhaps they could use my business as a case study for students to work on?

2) Do you know of any large PR companies who would be willing to assist me pro bono or for a minimal fee? An award winning design agency designed my entire brand, packaging, etc. for a very very small fee.

In return I offer creative freedom, opportunity to gain real life experience and a great product (if I say so myself!). Aiming for the high-end publications, TV and radio.

McDonalds, healthy eating, and the Happy Meal of the future

Clare Goldie, from the University of Teesside, investigates fast food giant McDonald's new healthier approach, and asks what the future may hold for the  'Big Mac'...

It’s May 10, 1997, the final school bell rings and I start to get excited. I change into my new outfit, pink pedal pushers and a matching top (this was fashionable back then), my school mates start to arrive. McDonald's are the hosts of my 13th birthday party and its chicken nuggets, hamburgers and fries all round.

Now, 7 years on and thankfully my fashion sense has improved. However, some things have remained the same. McDonald's are still the multi-million pound corporation they always were and they are still holding parties for what seems to be their number 1 target public: children.