Speed Dating with PR professionals
Bournemouth University CIPR representatives Victoria Goddard and Amy Ashworth enter the daunting world of event organisation to arrange a ‘speed dating’ evening with PR professionals.
Behind The Spin
- What is Behind the Spin?
Welcome to the web log of Behind the Spin, the magazine for and written by Public Relations students. Behind the Spin was first produced by students from the College of St Mark and St John, Plymouth, but was quickly opened to students, practitioners and academics across the UK. The print magazine is published three times a year, the blog will updated every Monday. Please send articles for consideration to Editor John Hitchins (you can comment any item by clicking Comment at the bottom of each post).
Recent Posts
- Snap happy or picture perfect
- Global warming changes attitudes to nuclear power
- See it right
- Getting Students to Get Out
- From Soap Box to Soap Opera
- The Road to Eden
- Spread the word about China's secret
- What happens when the “new media” isn’t new enough?
- Citizen media or the death of journalism?
- New media and old skills: the way ahead for PR
PR Blogs
June 27, 2006
October 16, 2005
Three X factors
October 15, 2005
Learn to work or work to learn?
Good news for those who do a placement year as part of their degree: employers value it. That's the key finding of TANYA FROST's university dissertation.
Higher education is continuing to change and adapt. Its very purpose and role is being questioned, and concerns have been voiced that traditional educational programmes are failing to address the needs of both students and industry. An increased emphasis on skills and employability are driving these changes and vocational degrees that incorporate work experience with academic study are becoming a major feature of higher education today. PR degrees are no exception, with many of those offered in the UK running an industrial placement.
Beyond expectations
Glamorous work place? Check
Fast-paced workload? Check
Liaising with clients over lunch? Check
A simple 9-5 job? Wrong
Public Relations is ranked in the top three most popular career choices for graduates in the UK, and it's easy to see why. However, it is also easy to gloss over the hard work that goes into running a successful public relations business, as LISA TAYLOR found out when she asked people - including herself - what is required to work in public relations.
October 11, 2005
Biochemist seeks alchemy
How does one go from graduating in biochemistry to practising PR? I don't know because I haven't done it yet, writes DAMI AWOBAJO.
What I can say is that it takes a lot of endeavour, persistence and capacity
to cope with rejection. I am told that these are some of the attributes that are required as a PR practitioner - so I guess no experience is wasted.
"So I hear you are trying to do something in PR?" an old university friend asked me some time ago.
"Yes, trying," I sigh, knowing how this conversation usually goes.
Supporters
Issue 10 Reading
Desert Island Texts
Thomas J. Mickey: Deconstructing Public Relations: Public Relations Criticism (LEA Communication)
Patricia J. Parsons: Ethics in Public Relations: A Guide to Best Practice
J. Vernon Jensen: Ethical Issues in the Communication Process (Communication S.)
Chris Fill: Marketing Communications: Contexts, Strategies and Applications
Essential PR texts
Michael Bland: Effective Media Relations: How to Get Results (PR in Practice S.)
Anne Gregory: Public Relations in Practice (PR in Practice S.)
Anne Gregory: Planning and Managing a PR Campaign: A Step-by-step Guide (PR in Practice S.)
Philip Henslowe: Public Relations: A Practical Guide to the Basics (PR in Practice S.)
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