Let’s play an academic parlour game. Imagine that warming, rising sea levels are about to flood our libraries. We get in a rowing boat and float up to the third floor where the PR books are. The academic fireman said you can only take 12. For taking or leaving, for wet or dry, here are the Desert Island PR texts chosen by Kevin Moloney of Bournemouth University.
Thomas J. Mickey: Deconstructing Public Relations: Public Relations Criticism (LEA Communication)
Patricia J. Parsons: Ethics in Public Relations: A Guide to Best Practice
J. Vernon Jensen: Ethical Issues in the Communication Process (Communication S.)
Chris Fill: Marketing Communications: Contexts, Strategies and Applications
Michael Bland: Effective Media Relations: How to Get Results (PR in Practice S.)
Anne Gregory: Public Relations in Practice (PR in Practice S.)
Anne Gregory: Planning and Managing a PR Campaign: A Step-by-step Guide (PR in Practice S.)
Philip Henslowe: Public Relations: A Practical Guide to the Basics (PR in Practice S.)
Recent Comments