Behind the Spin reader Hazel Tan writes:
I have just started up in business with the support of the Prince’s Trust. China’s Secret aims to turn tea drinking into a visual and aromatic experience – through our unique handcrafted flowerball teas, which when brewed reveal a flower on the inside.
Here is a film clip of the tea blossoming - http://www.chinasecret.co.uk/tea_movie.php?movie=tea1
Despite funds being tight, I am rather ambitious and would like to see some fast business growth. I quite understand the importance of PR however, am intimidated by cold calling. So my 2 questions are:
1) Are there any students requiring/wanting work experience that I can tap into? Which universities do you recommend I approach (ie. those with good courses in media relations?). Perhaps they could use my business as a case study for students to work on?
2) Do you know of any large PR companies who would be willing to assist me pro bono or for a minimal fee? An award winning design agency designed my entire brand, packaging, etc. for a very very small fee.
In return I offer creative freedom, opportunity to gain real life experience and a great product (if I say so myself!). Aiming for the high-end publications, TV and radio.