Behind The Spin: Spread the word about China's secret

Behind The Spin

What is Behind the Spin?
Welcome to the web log of Behind the Spin, the magazine for and written by Public Relations students. Behind the Spin was first produced by students from the College of St Mark and St John, Plymouth, but was quickly opened to students, practitioners and academics across the UK. The print magazine is published three times a year, the blog will updated every Monday. Please send articles for consideration to Editor John Hitchins (you can comment any item by clicking Comment at the bottom of each post).

August 10, 2006

Spread the word about China's secret

Behind the Spin reader Hazel Tan writes:

I have just started up in business with the support of the Prince’s Trust. China’s Secret aims to turn tea drinking into a visual and aromatic experience – through our unique handcrafted flowerball teas, which when brewed reveal a flower on the inside.

Here is a film clip of the tea blossoming - http://www.chinasecret.co.uk/tea_movie.php?movie=tea1

Despite funds being tight, I am rather ambitious and would like to see some fast business growth. I quite understand the importance of PR however, am intimidated by cold calling. So my 2 questions are:

1) Are there any students requiring/wanting work experience that I can tap into? Which universities do you recommend I approach (ie. those with good courses in media relations?). Perhaps they could use my business as a case study for students to work on?

2) Do you know of any large PR companies who would be willing to assist me pro bono or for a minimal fee? An award winning design agency designed my entire brand, packaging, etc. for a very very small fee.

In return I offer creative freedom, opportunity to gain real life experience and a great product (if I say so myself!). Aiming for the high-end publications, TV and radio.

August 10, 2006 in Food and Drink | Permalink