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PROs are finding it increasingly harder to contact their consumers by traditional methods, writes CARRIE KNOWLES.
It is suggested that a new kind of consumer has developed, one who is more educated about marketing and PR and with easy access to the Internet.
For less ‘cut through’, use stock photos
Gerry McCusker, author of Talespin PR Disasters, says he regularly bangs on to account service managers and clients about the perils of using stock photography in ads, DM and client press packs. Here's what he has to say...
Thomas J. Mickey: Deconstructing Public Relations: Public Relations Criticism (LEA Communication)
Patricia J. Parsons: Ethics in Public Relations: A Guide to Best Practice
J. Vernon Jensen: Ethical Issues in the Communication Process (Communication S.)
Chris Fill: Marketing Communications: Contexts, Strategies and Applications
Michael Bland: Effective Media Relations: How to Get Results (PR in Practice S.)
Anne Gregory: Public Relations in Practice (PR in Practice S.)
Anne Gregory: Planning and Managing a PR Campaign: A Step-by-step Guide (PR in Practice S.)
Philip Henslowe: Public Relations: A Practical Guide to the Basics (PR in Practice S.)
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