Behind The Spin

  • What is Behind the Spin?
    Welcome to the web log of Behind the Spin, the magazine for and written by Public Relations students. Behind the Spin was first produced by students from the College of St Mark and St John, Plymouth, but was quickly opened to students, practitioners and academics across the UK. The print magazine is published three times a year, the blog will updated every Monday. Please send articles for consideration to Editor John Hitchins (you can comment any item by clicking Comment at the bottom of each post).

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May 09, 2005

Comments

Stephen Davies

As a PR student myself, I tend to agree that owning a PR degree is only the first stepping stone of a PR career. However, studying good practice at university can be the foundation to lead to a good PR career.
Personally, I don’t agree with 100% of everything that is taught in my PR degree, but I do believe that I have learnt a great deal in such a short space of time. When could an employer take the time to teach you about strategising, evaluating and the ethical aspects of PR? Or the role it plays within the marketing mix?
I know that once I graduate there will be a lot more learning, and applying the theory to the practical will not always work. But to gain knowledge on both theory and practical elements, would have to be considered an advantage.

Amy

Almost a year into the field, I feel as though my PR education has continually been a strength for me. The practical elements, as Stephen noted, were wonderfully taught and applied. The image of spin was broken for me and I began to embrace wholeheartedly the authentic benefits of public relations. The only downside, as I see it, is the lack on hands on training, which in my eyes only a internship can offer. Execution of media relations, inter-departmental communication and balancing client demand and feedback are practices that can only be learned though trial (and oftentimes error). This is what makes your first year in the industry oh so humbling.

Amy

Almost a year into the field, I feel as though my PR education has continually been a strength for me. The practical elements, as Stephen noted, were wonderfully taught and applied. The image of spin was broken for me and I began to embrace wholeheartedly the authentic benefits of public relations. The only downside, as I see it, is the lack on hands on training, which in my eyes only a internship can offer. Execution of media relations, inter-departmental communication and balancing client demand and feedback are practices that can only be learned though trial (and oftentimes error). This is what makes your first year in the industry oh so humbling.

ashley

As an undergraduate student interested in pursuing a masters degree in Public Relations, I am curious of other people's opinions on the best schools (in the U.S.) to obtain this degree from. Any ideas??

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